I love a good World Cup commercial. Who can forget Nike’s 2002 Secret Tournament commercial? Or this year’s Rip the Script?

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising. Tell me if you’ve heard this one before: A big-budget ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: @adidas / Instagram) Timothée Chalamet, Lionel Messi, Bad Bunny, and more join forces for Adidas’ FIFA World Cup ad ...

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...

World Cup advertising campaigns are beginning to rival their Superbowl counterparts, as companies and brands use authenticity to navigate a complex operating environment ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to ...

The rivalry has seen the two brands roll out blockbuster-style advertisements packed with some of the biggest names in sport ...

Adidas is already reaping the commercial benefits of the 2026 World Cup, the most important sporting event on the planet.

It is a battle measured not in goals or points, but in sponsorship deals, shirt sales and global exposure. The rivalry ...